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Optimize Your Online Reputation

By: AllBusiness.com

Franchisors are very reluctant to negotiate changes to their system. The standards set by the franchisor are what guarantees that its customers get a consistent product. This consistency also protects good franchisees from the effect that bad franchisees would have on the system's image, which protects their investment. These are some of the reasons why franchises have proven so successful. There are other management and regulatory reasons for franchisors to resist change.

Even still, "no changes" is not an ironclad rule, even in the most established franchise system.

To negotiate, you need to be willing to walk away from any opportunity in which you will not be happy. There are thousands of other franchise opportunities available to you. Do not get caught up in the hype of any one and let it blind your investment decision. Also, never sign a franchise agreement without understanding what the terms mean and determining that you can live happily with the relationship even if you do not agree with all of the terms.

An experienced franchise advisor can help explain the various terms to you and may be able to help you negotiate the terms of your agreement. The relative who drafted your will or the local lawyer that has been involved in one or two franchise purchases is not what you need. Experienced franchise lawyers and franchise consultants know how franchising works and can steer you away from unreasonable demands and focus in on those issues that can effectively be negotiated.

A willingness of a franchisor to negotiate may actually be a sign of a weak franchise. If the franchisor is willing to negotiate changes that impact the consistency or quality of the brand, the franchisor has probably made those types of negotiations with other prospects. The franchisor might need to make a quick sale because its payroll might be due and it needs your payment quickly. If you see these signs of desperation, proceed with extreme caution.

Here are some basic changes you might be able to negotiate:

  • The payment terms of your initial franchise fee
  • The size of your protected territory
  • The amount of startup training for you and your staff
  • The amount of field support for your grand opening
  • Your ability to sell your franchise to another franchisee without incurring the transfer fees
  • The franchisor's right to buy your location if you put it up for sale
  • The standard cure periods if the franchisor finds you in violation of the agreement or standards of operation
  • The elimination of the personal guarantees found in most franchise agreements

If you are converting your existing business to a franchised brand, you may have some additional leverage to negotiate changes, including fees, modifications to the standard d├ęcor package, changes to the length of training, allowance for existing inventory, among others.

This list is not exhaustive, and an experienced franchise advisor will help you determine what you need and let you known in advance if your proposed changes are reasonable. None of the items on the list above would have an impact on the franchise system as a whole, and some may even improve your performance. Therefore the changes you are asking for may strengthen the franchisor as well.

If you are the type of person that needs the franchise agreement to say exactly what you want or if you expect the franchisor to make all the changes you propose, you are probably not cut out to be a franchisee. For you, starting your own franchise system may be the most appropriate way to go.

Get business franchise advice and compare top franchise opportunities at AllBusiness.com. AllBusiness.com provides resources to help you start, manage, and grow your franchise, or franchise your small business.

By: AllBusiness.com

You've likely heard of these situations or had them happen yourself: Unfavorable things are being said online and those documents start to rank well on search engines. When a "your brand sucks.com" web site or blog post starts to rank in the top ten on Google, it can be a very unsettling situation.

Often times it's the big brand occurrences that get publicized. However, small businesses are just as susceptible to dissenters and angry bloggers as big companies are.

People are empowered to publish content online now more than ever. Blog search engine Technorati is currently tracking over 100 million blogs. What is a small business owner or marketer to do when blogs or other publishing platforms start to post negative comments or information that affects your brand reputation in a negative light?

Within the fields of search engine marketing (SEM) and public relations there is a discipline called online reputation management. Through a combination of optimizing content on and off site along with link building and online PR efforts, a brand, company or person can "own" Google's top ten search results.

Here are 5 tips for taking charge of your reputation online.

  1. Start a blog. This is the single most productive way to influence online reputation.
  2. Socialize with profiles. Promote your LinkedIn, Facebook, and other social media profiles and they'll start to rank well in the search results.
  3. Optimize images. This ensures that your positive photos of you and your brand rank high.
  4. Optimize video. Videos are now showing up in Google search results.
  5. Optimize press releases. Press release pickups by blogs and online publishing sites create multiple representations of your brand.

Through an ongoing effort of intentional content creation and promotion, search engines will start to recognize the signals of credibility being created and reward your efforts with higher rankings.

Also, don't wait until you have a problem to start doing something about it. Start now! It takes time to earn a positive reputation online, so companies as well as individuals would do well to start improving their online footprint today.

If negative press or blog posts never happen, then what you're left with from your efforts is improved visibility on search engines which can help increase traffic and sales. If dissenters do start to publish about your brand in the future, you'll already have numerous high ranking web pages occupying the top search results.

Get more tips on starting a business and growing your sales at AllBusiness.com. AllBusiness has been helping small business owners start, manage and grow their businesses since 1999. Copyright 1999 - 2009 AllBusiness.com Inc. All Rights Reserved.

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